Last updated: April 22, 2025

This Privacy Policy explains how L'Écrin-Genève (the “Site”, “we”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on lecrin-boutique.myshopify.com (the “Site”) or otherwise communicate with us about the Site (together, the “Services”). For purposes of this Privacy Policy, “you”, “your” and “your” refer to you as a user of the Services, whether you are a customer, a website visitor, or another person whose information we collected by us in accordance with this Privacy Policy.

Please read this privacy policy carefully.

Changes to this privacy policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the Site, update the “Last Updated” date, and take any other actions required by applicable law.

How we collect and use your personal information

To provide the Services, we collect and have collected personal information about you from a variety of sources over the past 12 months as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users, and others.

Personal information that we collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we refer to information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the specific categories and types of personal information that we collect.

Information we collect directly from you

Information that you submit to us directly through our Services may include:

• Coordinates including your name, address, telephone number, and email.
• Order information including your name, billing address, shipping address, shipping address, payment confirmation, email, and phone number.
• Account information including your username, password, security questions, and other information used for account security purposes.
• Customer service information including information that you choose to include in your communications with us, for example when you send a message through the Services.

Some features of the Services may require you to provide us with certain information about yourself directly. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information we collect about your use

We may also automatically collect certain information about your interaction with the Services (” Usage data ”). To do this, we may use cookies, pixels, and similar technologies (” Cookies ”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, IP address, and other information relating to your interaction with the Services.

Information we get from third parties

Finally, we may obtain information about you from third parties, including from suppliers and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment processors, which collect payment information (e.g. bank account information, credit or debit card information, billing address) to process your payment in order to fulfill your orders and to provide you with the products or services you requested, in order to fulfill the contract we have entered into with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertising, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-party website and links.

How we use your personal information

• Provision of Products and Services. We use your personal information to provide you with the Services to perform the contract we have entered into with you, including to process your payments, fulfill your orders, send you notifications related to your account, purchases, returns, exchanges, or other transactions, to create, maintain, and manage your account, to create, maintain, and manage your account, to organize shipping, to facilitate possible returns and exchanges, and other features and functionalities related to your account.
• Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products in accordance with Art. 6 (1) (f) of the GDPR.
• Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activities. If you choose to use the Services and create an account, you are responsible for maintaining the security of your account credentials. We strongly recommend that you do not share your username, password, or other access information. If you think your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers in accordance with Art. 6 (1) (f) of the GDPR.
• Communicate with you and improve the Services. We use your personal information to provide you with customer service and to improve our Services. This is in our legitimate interest in order to ensure our responsiveness, to provide you with effective services and to maintain our commercial relationship with you according to art. 6 (1) (f) of the GDPR.

Cookies

Like many websites, we use cookies on our Site. For detailed information about the cookies we use to operate our store with Shopify, go to https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including to remember your actions and preferences), to conduct analytics, and to better understand how users interact with the Services (in our legitimate interest in administering, improving, and optimizing the Services). We may also allow third parties and service providers to use cookies on our Site in order to better tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to delete or reject cookies using your browser controls. Please keep in mind that deleting or blocking cookies may interfere with your user experience and cause some Services, including some general features and functionalities, to malfunction or to be unavailable. Additionally, blocking cookies may not completely prevent how we share information with third parties such as our advertising partners.

Our website also recognizes the global privacy control signal (Global Privacy Control, GPC), which allows you to opt out of certain uses or disclosures of your information. If you inform us of your preference via the GPC signal, we will treat this signal as a valid request to opt out of sharing or targeted advertising for the associated browser or device and, if we are able to associate the device sending the signal with a Shopify account, we will also apply that request to the account. Learn more about global privacy control Global Privacy Control, you can go to https://globalprivacycontrol.org/. Besides the signal Global Privacy Control, we do not recognize other “Do No Track” signals that may be sent from your web browser or device.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for contract performance purposes, for legitimate purposes, and for other reasons subject to this Privacy Policy. These may include:

• From suppliers or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, order processing, and shipping).
• Commercial and marketing partners to provide you with services and send you advertising. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you ask us to disclose or otherwise consent to our disclosing certain information to third parties, for example to ship products to you or through your use of social media widgets or ID integrations, with your consent.
• With our affiliates or within our corporate group, in our legitimate interest in running a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights and the rights of our users or third parties.

Over the past 12 months, the following categories of personal information and sensitive personal information about users for the purposes described above, in the sections “How we collect and use your personal information” and “How we disclose personal information” :

CategoryRecipient categories

• Identifiers such as basic contact information and some order and account information
• The categories of personal information listed in California customer records law, such as basic contact information and certain order and account information
• Business information such as order information, purchase information, and customer service information
• Internet or other similar network activity, such as usage data
• Geolocation data such as locations determined by an IP address or other technical measures

• Vendors and third parties who provide services on our behalf (such as internet service providers, payment processors, order processing partners, customer service partners, and data analytics providers)
• Commercial and marketing partners
• The affiliates

We do not use or disclose sensitive personal information without your consent or in order to infer characteristics about you.

With your consent, we share personal information for the purpose of carrying out advertising and marketing activities, as follows.

We have “sold” and “shared” (as these terms are defined in applicable law) personal information in the preceding 12 months for the purpose of carrying out advertising and marketing activities, as follows.

Categories of personal informationCategories of recipientsIdentifiers such as name, email address, and telephone numberBusiness and marketing partnersCommercial information such as records of products or services purchasedBusiness and marketing partnersUsage dataBusiness and marketing partners

Third-party websites and links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or that we do not control, you should review their privacy and security policies and other terms and conditions of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on these sites. Information that you provide on public or semi-public areas, including information that you share on third party social media platforms, may also be viewable by other users of the Services and/or by users of such third party platforms, without limiting our or any third party's use of it. The fact that we include these types of links does not, in itself, imply an endorsement of the content of these platforms or of their owners or operators, except in the situations set out in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact information provided below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not actually know that we are “sharing” or “selling” (as these terms are defined in applicable law) the personal information of individuals under the age of 16.

Security and storage of your information

Please note that no security measure is perfect or inviolable and that we cannot guarantee “absolute security.” Additionally, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we keep your personal information depends on a variety of factors, such as whether or not we need the information to service your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may benefit from some or all of the rights listed below in connection with your personal information. However, these rights are not absolute and may only apply in certain circumstances, and in some cases we may refuse your request as permitted by law.

• Right to access/to know : You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
• Right to delete : You may have the right to request that we delete the personal information that we maintain about you.
• Right to correction : You may have the right to request that we correct the personal information that we maintain about you.
• Right of portability : You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Right to opt out of selling, sharing, or targeted advertising : You may have the right to ask us not to “sell” or “share” your personal information or to object to the processing of your personal information for purposes that are considered “targeted advertising,” as defined in privacy laws. Please note that, if you visit our Site while the global privacy control opt-out preference signal (Global Privacy Control) is activated, depending on where you are located, we will automatically treat this as a request to unsubscribe from “selling” or “sharing” information for the device and browser you use to visit the Site.
• Restriction of treatment : You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal consent : Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
• Call : You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
• Managing communication preferences : We may send you promotional emails that you can opt out of receiving at any time by using the unsubscribe option displayed in our emails. If you unsubscribe, we may continue to send you non-promotional emails, such as emails about your account or orders you have placed.

You can exercise any of these rights when indicated on our Site or by contacting us using the contact details set out below.

We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantial response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf in order to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you authorized the agent to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request as soon as possible, as required by current legislation.

Complaints

If you have any complaints about how we handle your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below, or to file your complaint with your local data protection authority. For the EEA, you will find a list of supervisory authorities responsible for data protection hither.

International users

Please note that we may transfer, store, and process your personal information outside of the country in which you live. Your personal information is also processed by employees and by third party service providers and partners in these countries.

If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms such as the European Commission's standard contractual clauses or any equivalent contract issued by the competent authority in the United Kingdom, as applicable, unless the data transfer is to a country deemed to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this privacy policy, or if you want to exercise any of the rights you have, please call or email us at lecrin.geneve@gmail.com or contact us at C/O BDS, Avenue du Mail 22, Avenue du Mail 22, Genève, 1205, CH.

For the purposes of applicable data protection laws and unless otherwise explicitly stated, we are the data controller of your personal information.

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